BetAmerica Finds Landing Spot In Michigan’s Upper Peninsula

Posted on August 7, 2020 - Last Updated on October 3, 2022

Churchill Downs Incorporated (CDI) is getting into the Michigan sports betting game.

Last week, CDI announced it will launch BetAmerica in Michigan through a partnership with the Hannahville Indian Community.

Island Resort & Casino in the Upper Peninsula will be the home to the new retail sportsbook sometime in the fall of 2020.

CID finds its partner in Michigan

Known for its famed Churchill Downs racetrack in Louisville, CDI launched BetAmerica back in 2007.

BetAmerica began as a racebook for its first 10 years. Afterward, a partnership with SBTech, a white-label supplier of sportsbook and iGaming technology, brought CDI into the sports betting game.

Now, BetAmerica finds itself landing in Michigan, a state quickly expanding its sports betting options. According to Bill Mudd, COO of CDI:

“We are pleased to be able to offer sports fans throughout Michigan our innovative BetAmerica sportsbook and iGaming product. Guests of Island Resort & Casino, as well as online players in Michigan, will be able to access sports betting, the best in online casino games and unique promotions through BetAmerica.”

The Hannahville Indian Community gives high praise to its new partner as it hopes to find its mark in Michigan’s sports betting landscape.

“We are incredibly excited about our new partnership with BetAmerica,” said Kenneth Meshigaud, Hannahville Indian Community tribal chairperson for the Island Resort & Casino, in the press release.

“The BetAmerica sportsbook will expand upon our already compelling number of entertainment options, and provides another great reason for people to come and visit us up here on Michigan’s beautiful Upper Peninsula.”

BetAmerica online betting to soon follow

Along with the agreement for a BetAmerica sportsbook at Island Resort & Casino, plans for an online sportsbook and iGaming platform will be coming soon.

Once approved in the state of Michigan, residents will be able to place online wagers at BetAmerica’s site.

Current timetables have a late 2020-early 2021 launch for online sports betting and iGaming in Michigan. As a result, all 12 federally recognized tribal casinos and Detroit’s three commercial casinos can operate online casinos and sports betting when regulated.

The next step in the rulemaking timetable is the draft rules moving to the Administrative Rules Division.

According to Michigan Gaming Control Board spokesperson Mary Kay Bean, the agency hopes to host a public hearing on the rules in September.

BetAmerica becomes 11th online partner in Michigan

BetAmerica is the latest online company to reach a deal in the state of Michigan.

To date, current agreements include:

  • Barstool – Greektown Casino
  • BetAmerica – Hannahville Indian Community
  • BetMGM – MGM Grand Detroit
  • BetRivers – Litter River Band of the Ottawa Indians
  • DraftKings – Bay Mills Indian Community
  • FanDuel – Motor City Casino
  • FOX Bet – Little Traverse Bay Bands of Odawa Indians
  • Golden Nugget – Keweenaw Bay Indian Community
  • Parx Casino – Gun Lake Tribe
  • PointsBet – Lac Vieux Desert Band of Lake Superior Chippewa Indians
  • William Hill – Grand Traverse Bay Band of Ottawa and Chippewa Indians

Only four casinos currently don’t have online sports betting partners, and some remaining Michigan tribes are considering launching their own branded apps.

Drew Ellis Avatar
Written by
Drew Ellis

View all posts by Drew Ellis